Industry news


Fast link

Industry news

Young people's exclusive "young tea products"

In May 26th, the grand opening of the 2016 Guangzhou Spring Tea Expo, the crowd. Come to the audience, many of the younger generation after 85 and 90 crowd.                                                    

In recent years, the country gradually set off a healthy tea drinking habits, has become one of the contents of the pursuit of high quality of life of young people. Fit a new generation of young tea drinking habits, businesses have launched a novel, unique, fashionable "private custom, including personalized tea products, gas marketing way, modern booth layout.

Most of the young family life in the fast-paced city life afternoon sit down and rest, drinking a cup of instant drinks start immediately, just a few minutes to enjoy the time, creating a rise such as Starbucks or coffee. The pursuit of excellent quality of life, work Yulaiyi tea leisurely afternoon tea, temporarily remove fatigue, enhance the sense of happiness in life. 7 seconds out of a cup of tea, with the concept of "instant tea", exclusive custom simple packaging, which is this year came into being in the "young tea products".

The rain forest ancient tea square brand launched the "52 weeks" Pu er tea as a representative, 1 weeks 1 packs, 52 packs of 1 years, 7 seconds out of the soup to drink, 7 times repeatedly brewing, much of the young people's welcome. According to the person in charge of the brand, "52 weeks of tea from Xishuangbanna 120 ancient tea lane in more than 100 years of tea trees, by Bulang picking people pure handmade. This "handicrafts" to cooperate with the environmental protection of sugar cane fiber packing box, advocating the concept of "environment friendly" fashion, containing a warm hand written card, refuse excessive packaging, take the simple route has become many tea products in another way of "art".

An interview with reporters at the scene to 95 marketers Bei Bei he, from Henan, she said that in 2013 in the tea industry, drink to the south of Pu erh tea, originally do not drink tea, she fell in love with this health tea culture. "Now young people after the instant coffee, tea, cola and other drinks will always be feel chemical additive residues in the body caused by the body burden. So more and more 90 after the pursuit of natural lifestyle, and tea drinks is a unique choice." Bei Bei he told reporters that in adhere to the 1 year of health tea, she from 140 jins "fat" into 104 pounds, "my fair lady, this is health scraping fat thin body of special effects. She said for the evaluation, instant tea: "I love this instant sweet tea, convenient, taste overbearing."

Sweep yards to send the prize scene hot

In recent years, the country gradually set off a healthy tea drinking habits, has become one of the contents of the pursuit of high quality of life of young people. Fit a new generation of young tea drinking habits, businesses have launched a novel, unique, fashionable "private custom, including personalized tea products, gas marketing way, modern booth layout.

Most of the young family life in the fast-paced city life afternoon sit down and rest, drinking a cup of instant drinks start immediately, just a few minutes to enjoy the time, creating a rise such as Starbucks or coffee. The pursuit of excellent quality of life, work Yulaiyi tea leisurely afternoon tea, temporarily remove fatigue, enhance the sense of happiness in life. 7 seconds out of a cup of tea, with the concept of "instant tea", exclusive custom simple packaging, which is this year came into being in the "young tea products".

The rain forest ancient tea square brand launched the "52 weeks" Pu er tea as a representative, 1 weeks 1 packs, 52 packs of 1 years, 7 seconds out of the soup to drink, 7 times repeatedly brewing, much of the young people's welcome. According to the person in charge of the brand, "52 weeks of tea from Xishuangbanna 120 ancient tea lane in more than 100 years of tea trees, by Bulang picking people pure handmade. This "handicrafts" to cooperate with the environmental protection of sugar cane fiber packing box, advocating the concept of "environment friendly" fashion, containing a warm hand written card, refuse excessive packaging, take the simple route has become many tea products in another way of "art".

An interview with reporters at the scene to 95 marketers Bei Bei he, from Henan, she said that in 2013 in the tea industry, drink to the south of Pu erh tea, originally do not drink tea, she fell in love with this health tea culture. "Now young people after the instant coffee, tea, cola and other drinks will always be feel chemical additive residues in the body caused by the body burden. So more and more 90 after the pursuit of natural lifestyle, and tea drinks is a unique choice." Bei Bei he told reporters that in adhere to the 1 year of health tea, she from 140 jins "fat" into 104 pounds, "my fair lady, this is health scraping fat thin body of special effects. She said for the evaluation, instant tea: "I love this instant sweet tea, convenient, taste overbearing."

Sweep yards to send the prize scene hot

15.3 Tea Culture Museum, a number of booth design and unique layout, to attract people to stop the tea. From Foshan Nanhai "taste" furniture company sales representative Xu Tongcheng introduces to the reporter: the exhibition of building materials from synthetic PE rattan, high temperature resistant, can be degradable, non-toxic, tasteless, comfort and environmental protection; the booth layout overall like bird's nest, hemispherical, ceiling decorative patina lantern, very suitable for tea space, outdoor layout. In the "bird's nest", put the new panda chair "by the pure handmade, modeling unique humor, attracted passers-by have to sit up to take pictures.

The opposite of "Africa", "the main business Yabo" forest "layout style. A portable wooden appearance, actually removing four piece of lightweight wooden chairs, wooden box body becomes portable table. In green bamboo shade, patrons stepped on the caster of the gravel road, bypassing a gurgling waterfall, sitting on the multifunction teapoy, between heaven and earth, the hustle and bustle of the city, automobile exhaust, soul junk, hence stay in ten meters, 35 friends to enjoy this makeshift tea space, free, as if Wang Xizhi exposure on the pipa, cheerfully and exquisite feeling, pitching complacent, heart Xuan!

The encyclopedia travel Kung Fu tea shops, nowadays young people like traveling, light tea popular groups of young love. In addition, many start-up companies mister, the staff of more than 85, 90, they will in the outdoor held annual meeting, exchange platform, even in the tea collection of shops and to personalized sales, these are the modern tea space appear to create it. In the rain forest, the layout of the exhibition of the ancient tea square, the concept of the layout of the younger taste is particularly evident. Bar is arranged in the exhibition, guests can enjoy personal 1.0 square metres of space, not only iPad display company culture and product content, and self-service boiling water to make tea; in addition, if the guest would like to further understand the products, but also the venue to exhibition around watching on a big screen, and a Princess of the barrier of tea display area -- the site of the exhibition completely subvert the traditional design concept, its cafe culture unique layout, passing only belong to a younger generation of tea culture.

"This is my past few years have seen the most elements of the young show!" Li Xiaohao said after 85 Chaozhou merchants. His side's girlfriend, Shenzhen tea dealer Chen added: "in fact exhibitors to make contribution to spread health, healthy, natural tea culture to have the help very much, want to know tea custom belongs not only to the economic strength of the middle class, and gradually popular in grassroots groups of the younger generation."